Contrada Piana - Zona Industriale - 86019 Vinchiaturo (CB) - Italia
+39 0874 340039


The innovative photocatalytic mineral paint for Interior and Exterior
activated by the simple force of light


It purifies the air by smog, smells, virus and bacteria.
It ensures permanent self-cleaning and anti-mold features.
It does not contain VOC (Volatile Organic Compounds).


FOR INTERIOR Houses, public buildings
and crowded places.


FOR EXTERIOR Industrial and commercial buildings,
tunnels and cement structures in general.

Compliant with the major rating systems of sustainability in construction.


> It reduces air pollutants up to 90 % with positive effect even on PM10 and PM 2,5.
> It removes viruses and bacteria from surfaces up to 99%.
> It eliminates fungus and molds permanently.
> It removes smoke and odors from the environment.



> Dirt does not stick on the surfaces.
> Colours remain alive over time in a natural way.



> For professional use and for DIY.
> It is used as a normal paint inside and outside both.
> It is activated immediately by sunlight and UV lamps both.



> It does not contain solvents or formaldehyde.
> It does not contain VOC (Volatile Organic Compounds).
> It contributes to the reduction of CO2 emissions.



> Guaranteed and certified performance higher than organic and similar products.
> Suitable for homes, public buildings and crowded places.
> Excellent for industrial and commercial buildings, tunnels and cement structures in general.



> Unbeatable value for money.
> Reduction of energy consumption for air conditioning and filtering systems.
> Reduction of energy consumption thanks to its reflecting properties.



It perfectly fits into different environments both indoors and outdoors
thanks to a wide range of colours designed
to obtain maximum results in terms of harmony and design.

Air pollution

and health effects

As is known, air pollution is closely connected with the increase of respiratory and cardiovascular diseases. According to the World Health Organization, more than 2 million deaths every year are due to poor air quality, especially in the urban areas, with constantly growing data.
Live in a healthier environment is therefore necessary and possible today, even thanks to the combination of photocatalysis to construction materials, and to the incredible properties and ease of use of photocatalytic paint PF 10 by Edilcol with the principle “TX Active® ” by Italcementi.


It is a natural phenomenon, similar to the chlorophyll photosynthesis, by which a substance, in the presence of sunlight or special UV lamps, is activated by acting as a catalyst in the oxidation process of polluting agents.
The inorganic and organic substances type of nitrogen oxides (NOx), sulfur oxides (SOx), Volatile Organic Compounds (VOC), etc., in contact with the surfaces treated with this active principle, are transformed into completely harmless elements with a consequent reduction of odors, viruses, bacteria and molds and with a greater aesthetic maintenance over time.

Several studies and measurements certify

that 1 m2 of active surface is able to purify 1 m3 of air in 45 seconds up to 90%, or that an active surface of 1 Km2 from the atmosphere may remove32 tons of pollutants per year.
Furthermore, by comparing the photocatalytic activity to the photosynthesis of plants, from processing performed on models such as UFORE (Urban Forest Model – USA), it is estimated that 1000 m2 of active surface are the equivalent of 100 evergreen trees with a depolluting power 13 times greater than 1000 m2 of leaves.

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